Job Description:

We are looking for a Digital Content Specialist to support our Social Media Manager in creating high-quality content across YouTube, LinkedIn, social media, and lead-generation initiatives.

This role combines content research, editorial thinking, visual creation, and AI-assisted content production. You'll help identify content opportunities, develop engaging angles, create visuals and thumbnails, conduct research, and contribute to content that drives both audience growth and business results

We are looking for someone who can think critically, understand what captures attention, and use AI to enhance their work—not replace their judgment.

Key Responsibilities:

Content Research & Editorial Development

• Content Research & Editorial Development
• Research YouTube, LinkedIn, competitors, and industry trends.
• Identify high-performing topics, hooks, titles, and content opportunities.
• Propose content ideas, angles, and creative directions
• Prepare research materials, references, and production briefs.

Social Media Content

• Support the creation of LinkedIn and social media content.
• Transform insights, market trends, and company viewpoints into engaging posts.
• Adapt long-form content into platform-specific formats.
• Monitor engagement and identify content that resonates with audiences.

Visual Content Creation

• Create YouTube thumbnails, social media visuals, and marketing assets.
• Use Photoshop and AI image generation tools to develop compelling visual content.
• Apply strong visual judgment to maximise engagement and brand consistency.

Research & Fact-Checking

• Research topics related to entrepreneurship, fintech, payments, accounting, and business operations.
• Verify information accuracy and maintain reliable sources.
• Prepare research notes and supporting materials for content production.

Lead Generation & Marketing Content

• Support the creation of landing pages, white papers, lead magnets, surveys, and campaign assets.
• Help connect content initiatives with lead generation and business objectives.

Content Operations

• Assist with YouTube publishing, metadata, scheduling, and performance tracking.
• Manage content calendars, production materials, and asset organisation.
• Support content repurposing, newsletters, and audience engagement activities.

Requirements:

• At least 3–6 years of experience in content marketing, social media, YouTube, or creative production.
• Native or near-native English proficiency.
• Strong editorial instincts and understanding of digital content trends.
• Advanced Photoshop skills and strong visual taste.
• Experience using AI tools for content creation and research.
• Strong research and fact-checking abilities.
• Ability to work independently and contribute ideas proactively.
• Comfortable balancing brand awareness and conversion-focused content.

What We Offer:

• 20 days of annual leave
• 15 days of work-from-home (WFH) per year
• WFH every Wednesday
• Complimentary lunch every Tuesday and desserts on Friday
• Health insurance coverage
• Performance-based bonus of up to 2 months' salary

About Statrys:

Statrys is a Hong Kong/Singapore-based fintech company providing a suite of solutions for SMEs, startups, and entrepreneurs operating across borders. Our services include company incorporation, business accounts, foreign exchange, and accounting support, all designed to simplify the way businesses manage their operations internationally. With a focus on transparency, ease of use, and human support, we serve a global client base from offices in Hong Kong, Bangkok, and Singapore, offering multilingual assistance and tailored solutions across every stage of the business journey.

Learn more about us: https://statrys.com