Job Description:

Statrys is a licensed fintech platform supporting SMEs and entrepreneurs with cross-border business needs. We provide multi-currency business accounts, company incorporation, accounting and compliance services across Hong Kong and Singapore.

We are building the most trusted, authoritative and human-led digital backoffice brand in Asia.

To achieve that, we need someone who understands that SEO in 2026 is not about keywords.

It is about credibility, clarity, authority, and revenue impact.

The SEO & Content Manager will own Statrys’ organic growth strategy. This is a strategic and execution-heavy role that goes beyond rankings.

You will:

• Build topical authority in regulated fintech and incorporation
• Optimise for Google and AI-driven search (ChatGPT, Perplexity, Gemini)
• Improve E-E-A-T signals across YMYL content
• Align content with commercial intent and revenue goals
• Lead a team of writers and external contributors
• Turn content into a measurable growth engine

Key Responsibilities:

Organic Growth Strategy (Search + AI)

Develop and execute a comprehensive SEO strategy aligned with revenue and product priorities.

Build topic clusters around:

• Business accounts (HK & SG)
• Company incorporation
• Accounting & tax compliance
• Cross-border payments

Optimise content for:

• Google SERPs
• AI answer engines (LLMs)
• Featured snippets & structured data
• Lead SEO sprints to recover and grow traffic after core updates.

Topical Authority & E-E-A-T Leadership

• Strengthen Statrys’ credibility in YMYL topics (finance, tax, incorporation).
• Implement structured Evidence Packs (claim → source → citation).
• Improve author expertise positioning.
• Upgrade outdated or thin content.
• Conduct content audits post-algorithm updates.
• Ensure all content meets 2026 Google “people-first” standards.

Revenue-focused Content Strategy

• Improve CTA placements and intent matching.
• Collaborate with performance marketing to support paid campaigns.
• Create mid-funnel comparison and alternative pages.
• Track content-to-MQL and MQL-to-SQL performance.

Team Leadership & Editorial Excellence

Manage internal writers and freelancers.

Provide structured briefs based on:

• Search intent
• Competitor gap analysis
• Conversion goals
• Maintain brand voice (human, clear, credible, practical).

Technical & On-Page SEO

Lead improvements in:

• Site architecture
• Internal linking systems
• Schema markup
• Page speed & Core Web Vitals
• Collaborate with developers on SEO implementation.
• Optimise metadata, headings, and structured content.
• Ensure crawl efficiency and index health.

Authority & Link Acquisition

• Develop digital PR strategies with our Digital PR specialist
• Build high-quality backlinks in fintech and startup ecosystems.
• Monitor brand mentions and reputation signals.

AI & Workflow Optimisation

Integrate AI tools into content production workflows responsibly.

Develop prompts and research frameworks.

Ensure AI outputs meet compliance and credibility standards.

Leverage AI for:

• Research acceleration
• Content gap analysis
• SERP modelling etc.

And stay ahead of generative search trends.

Requirements:

• 5+ years in SEO and content strategy.
• Experience in fintech, banking, SaaS, or regulated industries preferred.
• Strong understanding of YMYL and E-E-A-T.
• Proven track record of scaling organic traffic AND revenue.
• Experience managing writers and content workflows.
• Comfortable working with analytics and performance data.
• Strong editorial judgement and attention to detail.
• Ability to think strategically while executing hands-on.

What We Offer:

• 20 days of annual leave
• 15 days of work-from-home (WFH) per year
• WFH every Wednesday
• Complimentary lunch every Tuesday and desserts on Friday
• Health insurance coverage
• Performance-based bonus of up to 2 months' salary
• An opportunity to compete in SEO with global players

About Statrys:

Statrys is a Hong Kong/Singapore-based fintech company providing a suite of solutions for SMEs, startups, and entrepreneurs operating across borders. Our services include company incorporation, business accounts, foreign exchange, and accounting support, all designed to simplify the way businesses manage their operations internationally. With a focus on transparency, ease of use, and human support, we serve a global client base from offices in Hong Kong, Bangkok, and Singapore, offering multilingual assistance and tailored solutions across every stage of the business journey.

Learn more about us: https://statrys.com