HeySara Review 2026: Pricing, Packages & What to Check Before You Sign

HeySara's website makes a simple offer to foreign founders: a Singapore company, a nominee director, a secretary and an address for one advertised price, with "Pricing is net with no hidden fees" and a 4.8-star rating behind it.

That's what makes the detail worth checking. A founder who sees a clear price and strong reviews tends to sign quickly, and the nominee director they sign up for will sit on their company's board for years. What's written down about deposits, refunds and leaving matters more than the headline.

So I set five of HeySara's claims against its other pages, its price lists, and its own public replies to client reviews, and I looked for the contract you'd sign. Some of what I found is common in the market, and I'll say so where it is. One finding isn't: HeySara doesn't publish its terms at all.

Statrys competes with HeySara for company incorporation in Singapore, so we have a stake in this. That's why everything below quotes HeySara's own pages word for word, alongside the review listing and Statrys's own correspondence with HeySara's team in April 2026.

This review is based on research conducted in October 2026, using HeySara's website, sign-up app and privacy policy, its public replies to Google reviews, the Trustindex review listing, and Statrys's correspondence with HeySara's business development team in April 2026.

HeySara at a Glance

HeySara is an established provider with a well-reviewed team. The question this review answers isn't whether it's legitimate. It's whether the price on the page is the price you'll pay, and what you're agreeing to when you pay it.

What HeySara Promises

These are the claims a foreign founder sees before signing, taken from HeySara's website:

Most of these are accurate as far as they go. Here’s where each one stops.

Promise 1: Incorporation From SGD 3,188

HeySara's foreigner incorporation page shows SGD 3,188 next to a struck-through SGD 5,388, marked "limited time only". The package covers incorporation (including the SGD 315 ACRA fee), a 12-month digital company secretary, a registered address with scanned mail, Corppass registration, bank account help, and a nominee director “Using 3rd Party Individuals”.

The offer has no end date or footnote. Statrys recorded a quote of SGD 3,888 in April 2026, so the price has moved this year. Further down the same page, a block headed "Original prices" shows SGD 3,348 and SGD 4,848, not the SGD 5,388 and SGD 6,000 struck through above it. And HeySara's general incorporation page says in its FAQ that foreigners pay "from S$2,988/year".

More important for your budget: every package price is followed by "+ Monthly bookkeeping from $100/month". The page doesn't say bookkeeping is compulsory, but skipping it triggers the nominee deposit (Promise 3). If you're comparing providers, treat SGD 3,188 as the incorporation price, not your year-one cost, and ask HeySara to confirm in writing whether the offer depends on taking bookkeeping and how long it holds.

You may also see a banner across HeySara's site: "Incorporate your Singapore company for $0". That Aspire offer is for a "Local company with no more than 3 individuals", not the foreigner package with a nominee director. Even for local founders, it isn't free: you pay the standard fee upfront, open an Aspire account and deposit SGD 1,000 within 30 days, and then get SGD 440 back, leaving a net cost of SGD 315. Aspire's terms cover its SGD 250 cashback, but we found no written terms for HeySara's SGD 190 rebate.

Promise 2: Net Pricing With No Hidden Fees

HeySara's nominee director page says "Pricing is net with no hidden fees". Other pages say "What you see in our packages is what you pay" and "No Hidden Charges". The trouble is that HeySara's own pages don't agree on the core prices:

The sign-up app for HeySara's secretary service also lists add-ons marked "IMPORTANT", such as "Restoration of Secretarial Document" at SGD 200 and "RONS/ROND setup and filing" at SGD 100.

Charging for work outside a plan is normal, and most providers do it. The issue is that "no hidden fees" depends on which HeySara page you read. Ask for a written quote that lists the deposit, bookkeeping, Annual Return and change fees before you pay.

Promise 3: A Deposit You Can Waive

"Deposit can be waived by selecting our monthly bookkeeping plan" is the real trade-off in HeySara's package. You either leave a deposit or commit to its bookkeeping:

HeySara says the deposit is refundable. A 2022 HeySara blog post says it's "returned after your relationship with the nominee director ends" and is "higher for companies that are registered for GST". No HeySara page says how long a refund takes, what can be deducted, or when it can be kept. If you need an accountant anyway, the bookkeeping route may cost little extra. If you don't, you're tying up SGD 1,500 to SGD 2,000, so ask for the refund terms in writing.

What Two Years Actually Cost

HeySara doesn't publish a year-two price for its foreigner package. Here's an estimate from its own list prices, for one foreign founder using HeySara's nominee director, Digital secretary and address, with its lowest-priced accounting (the Annual Compliance Package, "From $1000/annum").

That's about SGD 7,986 over two years, plus a SGD 1,500 to SGD 2,000 deposit held throughout, because the Annual Compliance Package isn't the monthly bookkeeping that waives it. Choose monthly bookkeeping instead and the deposit goes, but bookkeeping costs SGD 1,200 to SGD 2,400 a year and may not include the year-end accounts and tax filing.

The same founder pays SGD 7,466 over two years with Statrys: SGD 3,686 in year one (discounted from SGD 4,095), with accounting for up to 25 transactions included and no deposit, then SGD 3,780 in year two (SGD 2,785 plus SGD 995 for accounting).

Promise 4: Registered in Less Than an Hour

HeySara's foreigner page says "it can take less than an hour to register a company", once documents are signed and reviewed. Its other pages say different things: "as fast as 1 business day" on the homepage, and "Appointed within 1 business day.*" on the nominee page, with no visible footnote for the asterisk. HeySara's own foreigner sign-up app says: "On average, we will incorporate your company within 2-3 working days after our verification process". And in April 2026, HeySara's team told Statrys that a structure with a corporate shareholder takes 5 to 7 working days.

None of this is unusual. The ACRA filing is quick for any provider; the time goes into identity checks before it, which every registered provider must run. For planning, budget two to three working days for a simple structure and about a week with a corporate shareholder.

Promise 5: 4.8 Stars From 340+ Google Reviews

The rating holds up; the count doesn't. HeySara's Google listing showed 4.8 from 283 reviews on 9 October 2026, and the Trustindex listing, which mirrors them, showed 4.8 from 285. Elsewhere on HeySara's site, a promotion page says "250+ 5-star reviews" and an About Us widget shows 111. It's a small overstatement next to a strong rating, but it's the kind of detail worth noticing on a page that also promises "no hidden fees".

If You Want to Leave: The Terms You Can't Read Yet

Marketing pages rarely say how a relationship ends. With a nominee director, that's the part that matters most, because the nominee sits on your board and your statutory registers sit with the secretary.

HeySara's website links to one legal document: its privacy policy. We found no published terms of service, engagement letter, refund policy or Nominee Director Deed, in the site's footer, its sitemap or a web search. HeySara describes the deed on its nominee page as "a legally binding Nominee Director Deed that clearly defines the nominee's limited role, indemnity protections, and your rights as beneficial owner", and adds that "if a nominee faces liability caused by your actions, you are contractually obligated to indemnify them". That indemnity is standard for nominee directors. The detail of it isn't public.

In place of written terms, HeySara's public replies to reviews show how some of these points work in practice:

To be fair to HeySara, many corporate service providers share their terms only at engagement, and HeySara's sign-up app may show them at its declaration and payment steps, which we didn't reach without submitting personal details. Holding documents until a bill is paid and declining clients on compliance grounds are also common. What's missing is the chance to read any of it before you commit. Ask for the full terms and the Nominee Director Deed before you pay anything.

What HeySara's Customers Say

On Trustindex, which mirrors HeySara's Google reviews, 261 of 285 reviews are five-star and 9 are one-star. HeySara has replied to about 5% of them. It has no Trustpilot profile.

The positive reviews, which make up most of 2026, praise quick WhatsApp replies (one founder wrote "often within minutes"), patient help for overseas founders, Employment Pass support, and named staff who see the incorporation through.

The 1-star reviews are few, but most describe the parts of the relationship a contract would govern:

• Add-on fees, after sign-up: in November 2025, a Digital plan client complained of "constant upselling and additional charges for even the most basic tasks"; HeySara replied that Bizfile updates are "outside the plan's scope and therefore come with separate fees"
• Leaving: one client said HeySara "could not assist" with a transfer to a new secretary due to "compliance requirements" (November 2025); another said cancelled orders still incurred "huge fees" (September 2024)
• Delays: clients describe having to chase for updates (2024 and 2025)
• Termination: one client said HeySara "suddenly terminated" them mid-engagement as a "risky client" (February 2025)

How to Check Any Provider Before You Sign

These checks take about 20 minutes and work on any Singapore provider, including Statrys. With HeySara, the first one matters most.

1. Read the contract. Ask for the full terms of service and the Nominee Director Deed before paying. Find the clauses on refunds, notice period, fee changes and liability.
2. Confirm the registration. Ask which entity you're contracting with and which ACRA registration number belongs to it (HeySara's site shows two: FA20200042 and FA20031119), then check it on Bizfile.
3. Pin down the deposit. Get the amount, when it's refunded, and what can be deducted, in writing.
4. Get year two in writing. Ask for the nominee director, secretary, Annual Return, address and accounting as separate lines.
5. Ask what's outside the package. Get a price list for filings and changes the package doesn't cover.
6. Ask how you'd leave. Confirm the notice period, who files the change of secretary and nominee director with ACRA, and what handing over your records costs.

If you're still comparing providers, our guide to the best company incorporation services in Singapore applies these checks to seven of them.

How Statrys Compares

HeySara is a good fit if you want a traditional Singapore bank account and a hands-on team, and if you'll take its bookkeeping anyway, which removes the deposit. For a founder who wants the nominee director, accounting and a business account in one package, with no deposit and the terms in front of them, Statrys costs less over two years and publishes its year-two price. Its business account application goes in with the documents you've already provided, and 96% of accounts open within 3 business days. Over 1,600 companies have been incorporated through Statrys.

Run the six checks above on Statrys too. Our guide to opening a business account in Singapore covers what partner banks will ask for if you go the referral route, and the Statrys Singapore incorporation package page lists everything included.