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8 Best Ecommerce Business Insurance to Consider in 2024

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The Harford: Best for overall ecommerce businesses

NEXT: Best for Amazon sellers

Nationwide: Best for brick-and-mortar businesses with an online store

Thimble: Best for craft businesses

Hiscox: Best for a small professional service business

Chubb: Best for business owner's policy

Geico: Best for small business owners with vehicle(s)

biBERK: Best for businesses in need of basic coverage

Whether you're about to start your online store or you've been in business for years, having insurance is crucial for protecting your company. However, with numerous options available, it can be daunting to know where to start.

This article will guide you through all the different types of ecommerce business insurance and its providers and help you select an insurance policy that suits your business needs.

Without further ado, let's get started!

What Is An Ecommerce Business Insurance?

Ecommerce business insurance is designed to protect online businesses from risks and liabilities resulting from property damage, product liability claims, cyberattacks, business interruption, and more.

Who Needs An Ecommerce Businesses Insurance?

In short, if your business is involved in online selling, you need ecommerce business insurance. Whether you sell items on platforms like Amazon and eBay, sell handcraft products, or operate a dropshipping business,  you will benefit from insurance coverage.

This insurance protects against unexpected events that could disrupt operations and cause financial losses.

Note: If you are a seller on Amazon with a Pro Merchant package and your gross sales reach $10,000 per month, Amazon requires you to have small business insurance.

Types of Insurance for Ecommerce Business

For ecommerce businesses, various types of insurance coverage are available to cater to specific needs. Let's take a brief look at the options:

Type Coverage Suitable for Average Price
General Liability Insurance Protection against bodily injury, property damage, and personal and advertising injury claims. All ecommerce businesses $42 per month
Product liability insurance Similar to general liability insurance but focus more on design and manufacturing flaws Ecommerce businesses sell physical products $42 per month
Business property insurance Protection for physical assets, including inventory, equipment, and office space. All ecommerce businesses $67 per month
Cybersecurity Insurance Protection against losses resulting from cyberattacks, data breaches, and other digital threats. All ecommerce businesses $145 per month
Business Interruption Insurance Compensation for lost income and ongoing expenses during temporary business interruptions. All ecommerce businesses Between $40 and $130 per month
Professional Liability Insurance Coverage for financial losses incurred by clients due to professional services or advice provided. Ecommerce businesses offering professional services $61 per month
Workers' Compensation Insurance Coverage for medical expenses and lost wages for work-related injuries or illnesses. Ecommerce businesses with employees $70 per month
Transit Insurance Protection for products during transportation, guarding against damage or loss. Ecommerce businesses shipping products to customers or having a warehouse in a third-party location $14 per month

General Liability Insurance

General liability insurance protects your business when someone gets injured on your property or while using your product, regardless of location.

In general, liability insurance coverage includes

Bodily Injury

Any third-party claims of injury because of interacting with your business are covered.

Say a delivery driver gets injured while shipping your products or a customer slips and falls while visiting your store. The policy pays for medical expenses, legal fees, and settlement costs related to the injuries.

Property Damage

Property damage insurance covers your business against any third-party claims due to interacting with your business.

If you accidentally damage a customer's belonging while picking up an online order at your office. No worries, the liability coverage will pay the cost for you.

Personal and Advertising Injury

Any third-party claims of libel, slander, or copyright infringement against your business are covered.

For instance, your article has false statements about your competitor, leading to a lawsuit. In this case, the insurance covers legal fees and other costs for your business.

Price: Depending on risk profile and sales. However, it is estimated to be around $42 per month.

Product Liability Insurance

Product liability insurance covers compensation you may have to pay if someone gets injured by a product you made or sold.

Unlike general liability insurance, this type focuses more on product design and manufacturing flaws. Its coverage includes:

  • Defects from manufacturing
  • Design flaws
  • Failures that occurred from not providing proper instructions, labels, or warnings.

Example scenario of using product liability insurance

Let's say you run an ecommerce business that specializes in selling cosmetic products like sunscreen. Unfortunately, a customer who has been using your product for a week has developed a severe skin allergy and decided to sue your company. This is where product liability insurance comes in, covering medical expenses, legal fees, and any settlement costs associated with the case.

In addition, insurance companies typically provide it as a separate policy or an add-on to your existing general liability insurance. Please verify with your insurance provider on the fine details for up-to-date information.

If your business deals with products that pose a higher liability risk, especially those for children, you may need to buy a separate product liability insurance policy.

Price: Average of $42 per month.

Business Property Insurance

Business property insurance protects the business's physical assets, such as buildings, inventory, tools, and equipment. This type of insurance covers damage caused by:

  • Severe weather
  • Accidents
  • Other hazards

Example scenario of using business property insurance

This insurance policy provides coverage for unexpected events such as theft or damage caused by natural disasters.

It's especially beneficial for home-based businesses as it offers more protection than a typical homeowners policy, which only covers personal items. It's recommended that business owners invest in this type of insurance to safeguard their business property.

Price: Average of $67 per month

Cybersecurity Insurance

Digital security is a concerning issue for every ecommerce business. Cybersecurity insurance is designed to cover financial losses due to:

  • Hacking
  • Ransomware attacks
  • Data breaches

Tips: Read our guide on the 11 selected security services for ecommerce website security to pick the best option that suits your business best.

Example scenario of using cybersecurity insurance

In the event that your website is targeted by hackers who expose your customers' personal information, cybersecurity insurance can cover the expenses related to repairing or rebuilding your business after the incident.

This type of insurance can also help cover legal fees and settlements that may arise from the cyberattack.

Price: Around $145 per month

Business Interruption Insurance

Business interruption insurance covers loss in revenue when you are forced to stop operating a business due to a major natural disaster like flooding or fire. This insurance will reimburse costs and expenses while you recover and rebuild from disasters such as:

  • Loss profits
  • Fixed costs
  • Wages
  • Taxes
  • Loan payments

Example scenario of using business interruption insurance

Suppose you own an online clothing store that experiences a sudden fire in the warehouse. The fire causes significant damage to your inventory and forces you to close your business temporarily.

Due to the closure, you are losing out on potential sales and revenue. However, with business interruption insurance, you can receive reimbursement for the lost profits, costs, wages, and other expenses that occurred during the closure.

This helps you focus on getting your business back up and running without the financial burden of the disaster.

Price: Between $40 and $130 per month

Professional Liability Insurance

Professional liability insurance, also known as errors and omissions (E&O) insurance, protects your online business against claims of:

  • Errors
  • Negligence
  • Misconduct
  • Failure to deliver a product or service on time.

Example scenario of using professional liability insurance

If an interior designer utilizes materials that were not agreed upon, the client may take legal action against the business for not delivering the promised services.

However, having a professional liability insurance policy can safeguard you from any related expenses.

Price: Average of $61 per month

Workers' Compensation Insurance

Workers' compensation insurance provides wage and medical benefits when your employees get injured while working. Typically, the insurance policy helps cover the following:

  • Medical expenses
  • Lost wages
  • Ongoing care
  • Disability

Example scenario of using workers' compensation insurance

If one of your employees develops a repetitive strain injury due to the nature of their job, you don't need to fret. Your business and employee are both covered by the workers' compensation policy.

However, it's important to note that this policy only applies to employees and not contractors.

Price: Average of $70 per month

Transit Insurance

Transit or inland marine insurance protects your business property during transit or storage at a third-party location. It helps cover damage or loss from:

  • Theft
  • Vandalism
  • Severe weather events

Example scenario of using transit insurance

Imagine you're moving inventory to a warehouse. But unfortunately, due to an accident, your inventory is damaged beyond repair. Luckily, insurance can help cover the costs of replacements.

It's not common for warehouse companies to offer coverage for customers' property. So if your business needs warehouse services, it's important to consider purchasing transit insurance.

Price: $14 per month

Key Factors That Determine Ecommerce Insurance Prices

Several factors influence the cost of ecommerce business insurance, including:

  • Potential risk
  • Your business location
  • Products or services you provide
  • Number of your employees
  • Annual business revenue
  • Your business assets
  • Previous claims history

Generally, businesses with a higher risk will have to pay more for insurance coverage. 

For instance, a small online electronics retailer with a limited physical presence and customer interactions will have lower insurance costs.

In contrast, a larger retailer with a higher volume of orders, employees, and warehouses will have higher insurance costs to cover their complex operations.

Steps to Take When Choosing Your Ecommerce Insurance

Steps to take when choosing your ecommerce business

Like any other product, you should take your time and carefully consider which type will suit you and your business best. Follow these steps before making your final decision:

1. Conduct Risk Evaluation

To determine the appropriate coverage for your business, evaluating its specific risks and vulnerabilities is essential. Ask yourself key questions such as:

  • What type of products or services do you offer?
  • Are you operating a home-based online business?
  • What types of accidents, natural disasters, or lawsuits could have a significant financial impact on your business?
  • Will you be hiring employees or requiring a warehouse?
  • How much is your inventory worth?

These factors can help you determine the types and levels of coverage your business needs.

2. Choose the Right Insurance Types

After evaluating the risks, selecting insurance policies that align with your business needs and provide maximum protection is essential.

As an online retailer, general liability insurance may cover most business risks. Still, it's worth considering other types of insurance, such as cybersecurity or professional liability insurance, for added risk protections.

3. Choose the Right Time

Obtaining insurance coverage early for your business to protect it from unexpected events and mitigate risks is wise.

Also, getting insurance during important occasions such as relocations, product launches, and the start of a fiscal year is advisable.

4. Get Quotes and Compare

Your best strategy is to get multiple quotes from various sources, such as brokers, online marketplaces, and insurance providers, to compare them and their:

  • Coverage options
  • Liability limits
  • Cost
  • Customer review and ratings
  • Customer support

5. Renew and Review

You should review and update your insurance coverage on an annual basis to match any changes in your business, such as growth in products or services or hiring more employees.

Ultimately, this will help to ensure your coverage is tailored to your current needs and operations.

8 Best Ecommerce Business Insurance to Consider in 2023

There is no absolute answer. The right business insurance company is the one that offers you the best coverage at the optimal price. Yet, we've done all the research for you!

Here are the eight best ecommerce business insurance options for 2023.

The Hartford

The Hartford insurance website

Best for overall ecommerce businesses

The Hartford is a highly experienced insurance provider and has been recognized by Ethisphere as one of the World's Most Ethical Companies 14 times.

It provides a wide range of coverage options and flexible limits to suit businesses of all sizes. In addition, you can find valuable resources regarding cyber risks for online businesses via The Hartford Cyber Center.

In-house claims are handled directly by The Hartford. In addition, you can manage your claims, policy documents, and management and other related matters through their online portal.

🔎 Note: Customers may have to call to purchase the policy.


NEXT insurance website

Best for Amazon sellers

NEXT Insurance provides various and affordable small business insurance policies for more than 1,300 types of businesses and self-employed workers.

For ecommerce businesses, NEXT offers 3 packages: Basic, Pro, and Pro Plus.

Suppose you're a vendor on Amazon. You should purchase the Pro package or higher, as it meets all of Amazon's requirements.

Applying for coverage through NEXT is also quick and easy - completing the online application only takes 10 minutes or less. Plus, you'll receive your policy documents via email within one business day of purchase.

Moreover, with NEXT's user-friendly app, you'll have access to your policy and their services 24/7, ensuring your business is always protected.

🔎 Tips: When you bundle two or more of NEXT's policies, you can receive a 10% discount.


Nationwide insurance website

Best for brick-and-mortar businesses with an online store

Nationwide Insurance has provided small business insurance since 1926 and has helped over 500,000 small businesses across the country.

For retail businesses, they offer a business owners policy (BOP) with multiple endorsements, including coverage for computer equipment worth $10,000 and protection for brands and labels, allowing the sale of salvaged branded items. The policy also covers larger buildings up to 25,000 square feet with a total insurable value of $20 million.

In addition to insurance, Nationwide offers small business owners tips and resources through their Business Solutions Center. When you sign up for their service, you can access an online portal to manage policy documents at your convenience.

🔎 Note: You may get a quote online, but you have to buy the policies through agents.



Best for craft businesses

Thimble is a very convenient ecommerce insurance provider with custom policies. If you're planning to open or expand your business that touches the world of handmade and craft products, Thimble is a good option.

Thimble offers specialized insurance for craft businesses such as candle-makers, jewelry-makers, and leatherworkers. Plus, you can choose coverage by the event, month, or even hours, which is perfect for spreading brand awareness at craft fairs.

Moreover, you can easily quote and purchase coverage online. Once you complete the process, they will send a Certificate of Insurance (COI) within a minute.

With their website and app, you can manage your policies at your convenience and also gain access to customer service 24/7.


Hiscox insurance website

Best for a small professional service business

Hiscox is a leading small business insurer. It has supported and helped small business owners to grow since 1901.

Hiscox has developed policies specialized in many professions, such as accountants, consultants, and therapists. These policies come with a potential discount, limits more in line with your revenue and property, and a cyber liability insurance program with numerous cybersecurity resources.

You can easily get a quote, buy insurance and file a claim directly through the website. Plus, if you change your mind, Hiscox offers a 14-day money-back guarantee for a refund.

🔎 Note: Hiscox is available in all states except for Alaska.


Chubb insurance website

Best for business owner's policy

Chubb provides insurance services for businesses that earn $1 million or less in annual revenue. With automated coverage assistance, you can buy insurance services that best fit your needs through their website.

They offer a business owner policy (BOP) that includes general liability insurance, commercial property insurance, business interruption insurance, and extra expense coverage. This may be a great option for ecommerce businesses with store inventory as it can help recover from damage caused by accidents or disasters.

Also, policyholders can file a claim online or by phone 24/7, similar to other companies.

You still can work with Chubb even when your insurance needs are more complex, or your annual revenue exceeds $1 million. But you'll have to contact an agent near you instead of shopping online.

🔎 Note: Customer service center supports you only if you purchase the policy with Chubb directly, not through the agent.


Geico insurance website

Best for small business owners with a single work vehicle or a fleet of them

Geico has been in the auto insurance game for over 70 years and provides several insurance policies for business owners. As they've known for auto insurance policies, Geico's business auto insurance is a good solution if you have vehicles used for business purposes.

Geico's coverage extends to cars, vans, pickup trucks, food trucks, box trucks, and service utility trucks. However, currently, they do not cover semi-trucks and tractor-trailers.

You can get a quote, buy insurance, manage your policies, file a claim, and track its progress online.

It is important to note that Geico only underwrites and sells business auto insurance. Other business insurance policies are provided by either Hiscox or a network of third-party insurers. Therefore, if a partner company issues your insurance policy, you cannot file a claim directly with Geico.


biBERK insurance website

Best for businesses in need of basic coverage

biBERK is a division of Berkshire Hathaway, a well-known financial company. They offer comprehensive business insurance services. Whether you're looking for property damage protection, liability coverage, or product liability insurance, biBERK can provide the solution you need.

However, if your business requires specialized coverage like transit insurance. biBERK may not have policies for you.

In addition, if you would like to bundle multiple policies from one provider, you may find it challenging to do so, as not all types of insurance are available in all states.

With a focus on the online experience, you can obtain a quote, buy insurance, download a Certificate of Insurance (COI), and file a claim on biBERK's website. Still, agents are available to assist you if you need personalized help.

Final Thoughts

As a business owner, it's essential to identify and mitigate the risks that come with running a business. Although some risks are inevitable, you can work through them on a daily basis.

One way to manage unforeseen risks is to have ecommerce business insurance. This can take worries off your plate as you grow your business.

Knowing that you and your business are protected by insurance can help you focus on the business strategies to survive and thrive in today’s competitive market.

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Do dropshipping businesses need ecommerce insurance?

Yes, dropshipping owners need ecommerce business insurance, as their business involves an online presence.

What insurance do I need for ecommerce business?


Is there a legal requirement for ecommerce business insurance?


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