Alex Santafé

Creative Director

The best advertisement is having a good product

Born and raised in Barcelona, Alex has been immersed in internet culture from the start.

In the late ’90s, still a teenager, he started volunteering with local associations to help bring internet access—via modems!—into people’s homes. Since then, he has played a key role in building successful digital products, focusing on design, user experience, and marketing.

Today, Alex’s passion lies in branding. His craft spans graphic design, illustration, product design, and digital marketing. His approach: making the powerful feel simple, and creating stories that people truly connect with.

In 2014, Alex moved to Asia, spending time in Hong Kong, Shanghai, and Beijing before settling in Hong Kong in early 2022.