The best advertisement is having a good product
Born and raised in Barcelona, Alex has been a part of the internet culture since the very beginning. From the very early stages of the network, as a volunteer with local internet associations aimed to bring internet connection to every house in the late 90’s (with modems!), to later involvement in building successful digital products through design, UX, and marketing. He focuses on branding. His trade: graphic design, illustration, product design, and digital marketing with an aim to bring the simple within the powerful, to create stories people can feel connected to. In 2014 Alex moved to Asia, touring around Hong Kong, Shanghai, and Beijing, finally settling in Hong Kong in early 2022.