Statrys Unveils New Brand Identity to Amplify Its ABC Ecosystem

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Written by Guy Sanohlam, Chief Marketing Officer

Guy is an experienced digital marketing specialist with a strong background in Google advertising, Facebook advertising, and SEO marketing. With 8 years of industry experience, he has developed a deep understanding of effective digital marketing strategies.

Last reviewed by May 2026.

Hong Kong, 28 May 2026

Statrys, a Hong Kong-based Fintech company and the only provider in Hong Kong to offer Accounting services, Business Accounts and Company Incorporation under one roof, has launched a refreshed visual identity across its website and marketing materials. The rebrand reflects the company's evolution since its launch in 2020 and, more specifically, is designed to amplify the ABC ecosystem that Statrys has spent 5 years building.

While the visual identity has changed, Statrys’ services, pricing, team and commitment to customer support experience have remained the same.

The ABC ecosystem, launched in March 2026, brings Accounting, Business accounts, and Corporate Services on a single platform built for SMEs operating cross-border. It is the first time any provider in Hong Kong has offered this combination. For founders, that means no more juggling separate relationships with a corporate service, a payment platform and an accountant, avoiding the individual onboarding processes and blind spots. The rebrand comes alongside the launch of a dedicated “All-in-one” ABC page on the Statrys website, bringing the full ecosystem into one place for the first time.

The new identity features a warmer, more expressive visual system using beige, vivid orange, fluorescent pink, and black. The refreshed branding aims to better reflect the company’s personality and positioning. Practical, cross-border, human and intentionally anti-boring. Everything about the new look was built to communicate what the ABC system actually is: a comprehensive back-office solution for founders across borders, crafted by people who genuinely understand what that really involves.

The new rebrand also reflects a broader evolution in how Statrys communicates with founders and businesses across YouTube and social media. The company has increasingly focused on creating content around cross-border business, Asia’s business environment, and the movement of money. These complex geopolitical and economic topics increasingly shape global business decision-making, yet are often avoided or approached cautiously across the fintech industry.

Through this direction, Statrys aims to spark real conversations for real founders using Co-founder and CEO Bertrand Theaud’s practical experience and direct commentary rather than polished corporate messaging.

Five years in, we felt it was time for our visual identity to catch up with what we already have built. The new look represents us more than ever.

It also reflects how we want to communicate moving forward. At Statrys, we believe founders are looking for more honest conversations about how businesses actually work across borders, especially in Asia. For us, that means discussing real economic, financial and geopolitical realities openly, not hiding them.

Bertrand Théaud

Co-Founder and CEO of Statrys

About Statrys

Statrys is a Fintech company based in Hong Kong. Since its establishment in 2020, Statrys has become a leading provider of Accounting services, Business Account solutions and Company Creation. The company offers a comprehensive range of services designed to support small and medium-sized enterprises (SMEs), entrepreneurs, and startups.

The Statrys ABC ecosystem enables clients to easily set up and manage companies, handle bookkeeping, and process payments. Statrys offers multi-currency business accounts and competitive foreign exchange services designed to simplify global financial operations for businesses. With direct operations in Hong Kong, Singapore and the European Union, Statrys offers tailored solutions for each market.