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What is Dropshipping? How It Works & Is It Right For You?

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Imagine starting a business where your investment is minimal, but the potential market is vast and growing exponentially. This is the reality of dropshipping, a business model revolutionizing entrepreneurship. In 2023, the global market for dropshipping soared beyond USD 284 billion, and it's not slowing down, with projections showing an annual growth rate of 23%. But what's the catch? Is it really as straightforward as it seems?

Dropshipping opens a world of opportunities with its low entry barriers, enabling entrepreneurs to dive into a diverse product pool without the headaches of order fulfillment or storage woes. But, as with any business model, it comes with its complexities and nuances that demand a deeper understanding.

To give you a head start, here are 7 eye-opening facts and statistics about dropshipping:

1. Dropshipping is estimated to reach a revenue of USD 1,253.79 billion by 2030

2. Between 2022 and 2023, dropshipping interest in the United States rose by 156%, according to Google Trends

4. Approximately 27% of online retailers of online retailers have chosen to adopt drop shipping as their main approach for fulfilling customer orders.

5. Dropshippers usually have a profit margin between 15% and 20%

6. Roughly 74% of all dropshipping stores are in English

7. About 66% of all dropshipping sites ensure their sites allow customers to leave reviews

In this comprehensive guide, we'll delve into the world of dropshipping - understanding its mechanics, weighing its pros and cons, and sharing success tips. By the end of this guide, you'll have a clear answer to the pivotal question: Is dropshipping right for you?

What is Dropshipping?

Dropshipping is a business model where online retailers deviate from traditional inventory management. Instead, they create strategic partnerships with third-party suppliers who handle inventory storage, packaging, and direct shipment to customers. This approach frees entrepreneurs from the complexities of product management, allowing them to concentrate on critical aspects of their businesses, like marketing and sales strategies.

At its core, dropshipping represents a departure from conventional retail practices, eliminating the need for online retailers to stock products physically. Instead, they set up relationships with external suppliers who manage essential tasks such as inventory control and order fulfillment. This shift redefines the role of an online store owner, emphasizing the steering of marketing and sales strategies for business expansion. The streamlined supply chain management inherent in dropshipping not only boosts operational efficiency but also eases the workload for dropshippers, providing them with more time and resources.

An infographic showing how dropshipping works.


When a customer makes a purchase from a dropshipper’s website, this information is sent to the third-party dropshipping supplier who fulfills and delivers the order. Dropshippers profit by charging the customer more than what the supplier charges. 

These are three simple steps: 

  1. The customer orders a product from a dropshipper’s website and pays the retail price
  2. The dropshipper relays this information to the supplier and pays the wholesale price
  3. The supplier fulfills and ships the product to the customer

Dropshipping benefits both the dropshipper and the supplier. Suppliers generate sales through dropshippers, while dropshippers can sell products without needing storage space or a manufacturing facility.
To help explain the dropshipping process, as an example, you find that t-shirts are quite lucrative, and you would like to start selling them. Manufacturing them yourself is not a practical option, so you choose to adopt the dropshipping business model. Here is what it would look like: 

  1. The soon-to-be dropshipper, you, find a dropshipping supplier (third-party supplier) that offers t-shirts to your liking. You negotiate a wholesale price of $10
  2. You create an ecommerce store and showcase the entire product line of these t-shirts along with their images, description, and retail price of $20
  3. A customer purchases a t-shirt from your website at the retail price 
  4. You submit this order to the supplier and pay them the wholesale price
  5. The supplier now takes care of shipping the product to the customer
  6. Your profit as the dropshipper now is the difference between the retail and wholesale price, which is $10.

Benefits of Dropshipping

Let's look into some of these benefits of dropshipping when compared to the traditional retail model.

Aspect Dropshipping Model Traditional Retail Model
Startup Costs Low financial commitment High investment in inventory, storefronts, and warehousing
Location Independence Operates entirely online, location-independent Physical presence required, tied to specific locations
Platform Integration Easily integrates with various ecommerce platforms Independent setup and maintenance of sales platform
Inventory Management No need for inventory management, handled by suppliers Requires handling and management of inventory
Product Selection Wide variety from diverse suppliers, broad audience reach Limited selection based on stocked inventory
Risk Management  Reduced risk, avoiding losses due to outdated products Potential losses from unsold or outdated inventory
Scalability Highly scalable, flexible to meet varying demand  Limited scalability due to physical inventory constraints

In summary, the benefits of dropshipping extend beyond just low startup costs; they encompass a holistic approach to running an online retail business with a focus on efficiency, flexibility, and customer satisfaction. For those considering starting an ecommerce business, dropshipping stands out as an enticing fulfillment method with the potential.

Cons of Dropshipping

Next, let’s look at the potential drawbacks that you may encounter with dropshipping. Below are some of the cons associated with dropshipping when compared to traditional retail model:

Challenge Dropshipping Model Traditional Retail Model
Profit Margins Lower profit margins per sale Potentially higher profit margin per sale
Supplier Dependency Dependent on suppliers for product quality, timely shipping Direct control over product quality and shipping
Shipping & Packaging Control Lack of control over fulfillment and packaging Complete control over packaging and shipping
Competition Intense competition due to a saturated market Intense competition due to the customer base being restricted to a local area

To summarize, the primary cons of dropshipping are lower profit margins, supplier dependency, limited control over shipping, and fierce competition. Knowing this will help you make informed decisions. 

🔍 Useful Resource: Take a look at our “Dropshipping vs. Ecommerce comparison,” where we analyzed their pros and cons.

Challenges and Tips for Success

Starting a dropshipping business has many opportunities, but it's important to understand the challenges in this competitive industry. Being successful in dropshipping requires careful supplier selection and effective marketing, among other things. Let's look at the main challenges and tips for success in dropshipping.

  •  Product Quality: Ensure that the supplier maintains high-quality products. This can be verified by scrutinizing reviews from other dropshippers or customers. A reliable supplier contributes significantly to customer satisfaction and the overall reputation of your business.
  • Shipping: Timely delivery is crucial in meeting customer expectations. 
  • Pricing and Profit Margin: Take your time and explore different suppliers with similar products. This is to make sure that you can offer a competitive price to customers while still being profitable. Assess the shipping costs, available options, and estimated delivery times offered by the supplier. Choose a supplier whose shipping capabilities align with your requirements.
  • Return Policy:   Familiarize yourself with the supplier's return policy. A flexible and customer-friendly return policy not only instills confidence in potential buyers but also contributes to enhanced customer service and loyalty.

🔍 Useful Resource: Here is a detailed guide on how to find dropshipping suppliers and 11 must-know suppliers.

Setting up an Online Store

A well-designed ecommerce website that showcases your products is essential. Setting it up requires careful planning and attention to detail to ensure a positive customer experience. You will need to choose a reliable ecommerce platform that suits your needs. There is a suite of options with various features, pricing, and ease of use to choose from: the most popular are Shopify, WooCommerce, and BigCommerce. Select the one that aligns with your business goals. 

🔍Tip: You can learn how to build a successful ecommerce website for your dropshipping business in our guide.

Here is a quick comparison table of ecommerce platforms that you can use to set up your dropshipping store. 

  Best For Free Trial Pricing per month  Free Trial 
Shopify logo All-in-one ecommerce solution 3 days USD39-399 3 days
Bigcommerce logo The go-to solution for big companies 15 days USD39-399 15 days
Wix logo Solution for individual sellers 14 days USD16-159 *14 days free cancellation
WooCommerce logo Open-source solution, best for WordPress users 14 days USD39-70 14 days
Squarespace logo Ease of use, variety of high-quality templates 14 days USD23-65 14 days

🔍 Helpful Resource: You can see the full analysis of these 5 best ecommerce platforms in 2024 in our guide.

Marketing and Attracting Customers

With an ecommerce store set up and products listed, you are ready to start selling. You want to conduct strategically targeted digital marketing activities to drive relevant traffic to your site. This can be done using Search Engine Optimisation (SEO), Paid Advertising, influencer marketing, and Social Media. Engage with your target audience and provide valuable content to build trust and loyalty. Paid advertising is a great way to get started because it offers you a much faster way to generate revenue. Having discussed multiple marketing platforms, let's zoom in on two particularly striking ones that every dropshipper must consider: TikTok Reels and Google Ads.

TikTok Reels Marketing

TikTok Reels stands out as an exceptionally powerful tool for dropshipping businesses in 2024, leveraging the platform's unique ability to engage a wide and trend-focused audience. Its efficacy lies in the amalgamation of entertainment and product showcasing in short, visually appealing videos. A key fact that underscores TikTok's potency is its staggering user engagement: reports suggest that users spend an average of 52 minutes per day on the app, demonstrating its capacity to captivate and retain an audience. This high engagement level is pivotal for dropshipping businesses seeking to increase visibility and customer interaction.

TikTok's success also stems from its sophisticated algorithm, which prioritizes content that resonates emotionally and visually with users, leading to higher organic reach and engagement for Reels. This is particularly beneficial for tapping into the Gen Z demographic, a group known for their preference for innovative and authentic content. By integrating trending elements like sounds and challenges, TikTok Reels can effectively communicate a brand's story, connect with viewers on a personal level, and foster a community around the brand.

Paid Advertising Insights

Paid advertising is the lowest-hanging fruit here, allowing you to reach out to a large audience quickly. Google and Facebook ads are the most common, but you must conduct sufficient market research to determine where most of your likely customers are and then target them on those platforms. You can check out some of the best ways to advertise your dropshipping store here.


It’s critical to accurately pinpoint your target audiences, particularly their preferred digital platforms. While TikTok and Google Ads have emerged as highly effective platforms for dropshipping, their suitability for your unique business scenario is paramount. This includes evaluating factors like financial resources or creative capabilities. It's not just about leveraging popular platforms; it's about strategically ensuring they align with your specific business context and resources.

author image of Kevin Paul
Kevin Paul
Senior Marketing Specialist at Pronto Marketing


 As a Senior Marketing Specialist, what's your first piece of advice for digital marketing in dropshipping?


The first thing you've got to do is nail down who your target audience is. It’s all about understanding who you're selling to. You can't market effectively if you don't know who you're talking to.

 With so many digital platforms available, how do you choose the right one for dropshipping?


How do financial resources influence your choice of marketing platforms?


Can you elaborate on how creative capabilities affect your platform choice?


Is relying on popular platforms like TikTok or Google Ads enough for effective marketing?


How often should businesses reassess their chosen digital marketing platforms?


What's a common digital marketing mistake in dropshipping that you've observed?


Access to Capital

Competitive Edge and Overhead Costs: To stand out in a competitive landscape, identify a unique selling proposition that gives you an edge. Be prepared for overhead costs associated with hosting, marketing, and advertising, keeping in mind that you might have to spend more to stand out or stay competitive.

Financial Planning and Business Accounts: Depending on your location, factor in potential costs such as opening a business account. A well-thought-out financial plan ensures that you're equipped to handle expenses beyond the initial investment. Furthermore, a business account helps build trust and credibility with suppliers, and it helps build the company’s credit history.

Is Dropshipping Right for You?

If you have made it this far, you should have a pretty good idea of whether dropshipping is for you. Here are some questions that will help you think about dropshipping more holistically and see if it is right for you given your unique circumstances:

1. Do I Have the Resources for a High Upfront Investment?

If the answer is no, then dropshipping might be the right option because it requires upfront investment. Take this a step further and determine how much you would need to compete in your niche adequately, then budget 20% extra for unforeseen expenses. Make sure your circumstances allow you to be able to sustain the business when starting off.

2. Am I Willing to Accept Lower Profit Margins?

Dropshipping is highly competitive, and depending on your niche, your potential customer could be price-sensitive. Conduct adequate research to get a fair estimate of what price you could negotiate with suppliers and what volumes you would need to sell to be profitable. Large sales volumes are what sustain most dropshipping businesses.

3. How Can I Ensure Product Quality and Timely Delivery?

Dropshipping inherently lacks control over product quality and delivery speed, but this makes it all the more important for you to cherry-pick suppliers. Thoroughly research and vet suppliers; this includes looking up reviews to ensure they have a good track record for quality products and reliable shipping. 

4. How Will I Handle Inventory Management and Stock Availability?

As a dropshipper, you won’t have direct control over inventory. Establishing clear communication channels with your suppliers is important to ensure accurate stock tracking and timely updates. This will help avoid issues with out-of-stock products and potential delays for your customers.

5. What Marketing Strategies Should I Employ to Stand Out in a Competitive Market?

With intense competition in the dropshipping industry, effective marketing strategies are essential to differentiate your store. Consider investing in social media advertising, SEO, influencer partnerships, or other creative tactics to attract customers and build brand awareness.


Dropshipping is a business model that offers numerous advantages, such as low barriers to entry and minimal upfront costs. It allows entrepreneurs to start an online store without the need for inventory or fulfillment infrastructure. By partnering with reliable dropshipping suppliers, dropshippers can focus on marketing to attract customers to their online stores.

However, dropshipping also comes with some challenges. Finding reputable suppliers and managing inventory can be time-consuming tasks. Moreover, competition in the dropshipping market is intense, requiring retailers to differentiate themselves and provide exceptional customer experience.

To succeed in dropshipping, it is crucial to choose the right suppliers who offer quality products and reliable shipping services. Additionally, setting up a well-designed online store and implementing effective marketing strategies are essential for attracting customers and generating sales.

Before venturing into dropshipping, it is important to carefully evaluate whether this business model aligns with your goals and resources. Consider factors such as access to capital, your level of expertise in ecommerce, and your ability to handle the challenges that may arise.

In conclusion, dropshipping can be a profitable business venture if approached strategically. By understanding the advantages, challenges, and best practices associated with dropshipping, entrepreneurs can make informed decisions and increase their chances of success in this dynamic industry.

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What is Dropshipping?

Dropshipping is a retail model in which the retailer doesn’t stock goods, but rather forwards orders to a third-party supplier, who then handles the delivery process and delivers the final product to the customer.

Is Dropshipping illegal?


Is Dropshipping profitable?


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